Predicting the terms that our potential customers may enter in their search can be difficult. How Google determines whether a site is relevant to a customer’s search can seem like a mystery.
We know that there are certain keywords that are likely to work better than others, but it can be hard to work out which terms will work best. The rules (the Google approved methods) change all the time, and many businesses fear the consequences of suddenly falling down the rankings for no apparent reason.
This is why many of us rely on SEO services to manage our websites, links and our keywords, to maintain our social presence and to ensure our sites remain relevant.
This in itself creates a problem. How do we know who to trust? How do we work out whether the advice we get is good, or whether we are getting value for money from our experts?
Frankly it is not always in the interests of the SEO experts to share their knowledge with you.